AI and creative industry to be Sónar+D 2025 focus

AI, the future of the creative industries, and the relationships between technology, culture, and society will take centre stage at Sónar+D 2025.

The Barcelona festival running from Thursday, June 12th to Saturday, June 14th activities will include interactive forums, round tables, master classes, performative conferences, workshops, multidisciplinary shows, and an exhibition area with dozens of projects.

There will also be more than 50 concerts and DJ sets as it forms part of Sónar by Day.

The program will be structured around three themes: 'AI + Creativity', which examines how the tools and approaches of AI are affecting artistic production; 'Futuring the Creative Industries', a space to reflect on changes and opportunities in the sector; and 'Worlds to Come', an exploration of emerging scenarios that will define the relationships between technology, culture, and society.

Beyond AI, the program expands to offer a broad and multidisciplinary vision of the present and future, exploring themes ranging from digital sustainability and non-binary futurism to terraformation, space exploration, neurohacking, or emerging trends in internet culture, including incisive satires on techno-feudalism.

Invited figures are Libby Heaney (UK) presented by SEIDOR, Tega Brain (AU), Rebecca Fiebrink (UK), Xin Liu (CN), yaboihanoi (TH), Albert.DATA (ES), Danielle Braithwaite-Shirley (UK), Forensis & Bill Kouligas (INT), YESSI PERSE & laSADCUM (ES), and the premiere of ‘Ama’, the new project by Maria Arnal (ES).

There will be collaborations with organisations such as New Museum, Serpentine Gallery, Tabakalera, the Onassis Foundation, Universitat Pompeu Fabra, Barcelona Supercomputing Centre, University of the Arts London, IRCAM, IASlab at La Salle-URL; companies such asStability AI and Google Magenta; and AI projects such as AudioStellar.

For tickets and details go to sonar.es.

AI and creative industry to be Sónar+D 2025 focus