Printworks London is giving offering the chance to win one of five Autumn/Winter 2019 (AW19) season passes. The competition was launched with the the reveal of the venue’s new design campaign combining animated, 3D typography with augmented reality.
The new series of interactive, typographic designs come to life when viewed through a phone camera via the new Printworks’ AR App. Viewers can move around the image, exploring it from every angle for 3D experience that is different every time.
The competition invites viewers to record and post a video clip of your interaction with their AR designs to social media using the Printworks AR App and the hashtag #PrintworksAW19. The five winners will get a pass granting entry for two people to any and all shows across the official AW19 season revealed on Tuesday, August 13th.
Each design is inspired by the machinery of the printing presses that still reside within Printworks’ Press Halls. The artwork was created by the OMSE design agency.
Broadwick Venues Director, Bradley Thomson said: “We’re very excited to launch the Printworks AW19 campaign artwork. We’re always looking for news ways to innovate and engage. This campaign really achieves this, as well as joining the dots between Printworks past and future, but creating printed analog designs that can be viewed in a digital world.”
OMSE Director, Briton Smith said: “We’re excited to have worked with Printworks to create one of the first examples of how AR can be combined with traditional media to provide new and engaging experiences. The campaign builds on the printing press concept behind the Printworks identity taking it into a new world of 3D AR typography”
To download the app and experience the design in 3D augmented reality go to printworkslondon.co.uk/AR on your phone browser. To be in with a chance to win a season pass to Printworks London for AW19, share a video clip of the billboards with the hashtag #PrintworksAW19.
Printworks London will reveal their AW19 line-up on Tuesday, August 13th.