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Sónar+D 2017 programme revealed


Creative technologies congress Sónar+D returns to Barcelona for four days in June including the latest advances in artificial intelligence and virtual reality applied to the arts from Google’s research & development teams. Run alongside Sónar from Wednesday, June 14th to Saturday, June 17th, there will be more than 100 activities, 180 speakers and around 5,000 accredited professionals from 2,100 companies and 60 countries.

For the first time, Sónar+D will host a networking day on Wednesday, June 14 for Sónar+D pass holders designed to encourage deeper debate and the exchange of knowledge. Immersive environments, artificial intelligence and music industry metadata will be central themes for the day.

Over the course of Sónar+D Kenric McDowell, who leads the Artists and Machine Intelligence program at Google Research, Freya Murray, program manager director of Google Arts & Culture Lab, and Edu Pou, executive creative director of the multi-award-winning US Virtual Reality studio Here be Dragons, will be in attendance. Sonar360º is among this year’s new innovations, a curated space in collaboration with Montréal Society SAT, featuring projections and workshops of immersive audiovisual “fulldome” pieces.

The Startup Garden business area willfoster 30 start-ups focused on selected creative industries around the world. Mentors such as Joyce Lu, business angel for the MacBook Air design team; Jon Eades, head of the startup incubator for the legendary Abbey Road recording studio; and investment funds such as Edge Fund, one of the UK’s key cultural and entertainment funds; and Entrée Capital, which includes Snapchat among its successes.

Sónar+D will host the international Open Music Initiative meeting as it continues its initiative to create new standardised practices to unify digital music distribution featuring experts from companies such as YouTube, Spotify, Netflix and Universal. Creators such as Memo Akten, one of Europe’s leading digital artists and bot programmer and Twitter artist Darius Kazemi will also be involved.

Meanwhile, the public facing portion of Sónar+D will include ‘Entropy’, a scientific lecture by the astronomer and cosmologist Dr. Dida Markovic together with duo DopplerEffekt and visualists Antivj. It has been conceived as an immersive experience somewhere between a conference, an audiovisual concert and a live documentary.

For more details about Sónar+D activities and tickets go to sonarplusd.com.

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