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LWE to host virtual Tobacco Dock raves


Clubbers across the world will be able to experience clubbing at London’s Tobacco Dock when LWE launch its digital double. The electronic music promoters behind Junction 2 Festival and regular daytime parties at the East London venue, have worked with virtual live events platform Sansar to unveil Tobacco Dock Virtual.

Tobacco Dock Virtual recreates the famous dance spaces of the Great Gallary, Car Park and Little Gallary to enjoy on mobile, MAC, tablet, PC, or in VR, enabling music events to be closer to a real-world experience. The opening weekend parties over the Easter weekend will be revealed on Tuesday, February 9th.

LWE Director Paul Jack said: “TDv is our next step in the evolution of LWE and the development of our long-term event concepts where we see virtual worlds sitting alongside the real world. Tobacco Dock has hosted some of our most exciting shows and led the way in the UK for vast daytime events. This next step on our journey will pave the way for hybrid events within a fully immersive digital and physical space, providing a huge new platform to showcase music.”

Live-stream and media partner Beatport will also broadcast sets from the shows across Facebook, YouTube, Twitch and Beatport.com. For those who want more music, pre-parties and after-parties will also surround the main shows.

LWE’s recent Junction 2: Connections event partnered with Gameloft’s racing game, Asphalt to offer direct access to streamed DJ sets from within the game and attracting an audience of more than three million from around the world. Once live events are able to commence safely, shows will take place across the physical and virtual venue simultaneously as well as integrations with select mobile gaming platforms.

Tobacco Dock Commercial Director Jonathan Read added: “Tobacco Dock is excited to be working alongside our long term partner LWE to develop a cutting-edge virtual venue that will enable remote audiences to have a truly immersive, rich experience with the attributes of being present without the travel. It is a bold new step on our journey to make Tobacco Dock a global destination for music, cultural, fashion and tech events.”

For details, and to create a Tobacco Dock Virtual account, go to tobaccodockvirtual.com.

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