Broadcast platform BE-AT.TV will be the live streaming partner for Corona Sunsets, an event program run by Anhueser-Busch Inbev around the world. This marks the start in an evolution of Corona Sunsets events, music and ambassador programming.
BE-AT.TV will be working with Corona markets worldwide (excluding USA) to book artists that represent an exciting step forward for the event series. The goal for the ambassador program will be to evolve the musical offering for fans while fostering a more reciprocal relationship between the artists and Corona.
Corona Sunsets celebrates the transformational power of the sunset moment on some of the world’s most iconic locations, with carefully curated music to mark the occasion featuring world class headliners. In addition to Corona Sunsets events around the world, this year will see festivals in locations such as Australia, Italy, Colombia, Japan, Canada and Dubai.
Ray Smith, CEO of BE-AT.TV said: “In 2017 we partnered with Corona to assist them in maximizing the ROI on their Corona Sunsets Tulum and San Pancho, Mexico events platform through live streaming. For 6% of the cost of the events themselves, we broadcast their Sunset events to over 5.2 million viewers and developed a unique storytelling format that incorporated local personalities as hosts to help shape the brand’s message. 2018 will see us booking tent-pole and mid-tier level events for every major market around the world as we roll out a new Musical Ambassador program that will signal an evolution in the ‘Sound of Sunsets’.”
For information about Corona Sunsets head to coronasunsets.com.