This “40 minute barrage of indie punk” which forms The Hedrons’ debut album One More Won’t Kill Us has been affably lauded by the likes of the Daily Telegraph and the Times, as well as NME and Kerrang!, using rampant accolade such as “addictive” and “tantalising” and even, “a real hit”. Actually there is an admirable earnestness about this four-piece Glaswegian all-girl rock band, but you can’t help but almost feel them being pumped up with some helium-hype gas cos everyone needs to keep their genitals buzzing on some new band, just like they need to overuse words such as “original” and “authentic”.
Everything is of a reasonable standard but it doesn’t stop the general effect being rather Yaaaawwwnnn.
Of course the grim reality is, that it’s not all that original. You can list ‘em off; bog standard three power chord songs ‘n out-and-out classic rock riffs and raucous rock-arena-type drum fills, repetitive verse-chorus structures throughout, bland prosaic lyrics and some irritating ‘ah ah ah ah ah ah ah’ chanting. But on the plus side there is some very nifty lead-guitar playing and at some points they do sound more like four hairy blokes than four young girls before the vocals come in (as the lead guitarist points out). Everything is of a reasonable standard but it doesn’t stop the general effect being rather Yaaaawwwnnn.
Perhaps the hype comes mainly from the girl angle, even though the record sleeve is decidedly gender indeterminate, there must be a large market for ‘sexy girls rock out!’. Chart successes of singles “Heatseeker” and “I Need You”, in the name of what is genuinely felt indie rock, are probably well deserved. For me unfortunately, its just proof of the very understimulated landscape of the so-called alternative (better called mainstream) music today.