With his brother Pontus Winberg (of Miike Snow) proving the critics’ flavour of the month, Stockholm’s Petter (& The Pix) is set to unleash his second album Good As Gold on the British public. Bouncing between genres, Petter never attempts to align with his brother, but rather creates a distinct flavour of his own. Whilst his brother was helping Britney work on “Toxic”, Petter headed off to Iceland alongside school friends to create his own sound. Those friends just happened to have also worked with Mum and Gusgus, giving the sextet a credible music base to build on. The initial results proved positive, with scintillating debut album Easily Tricked gaining critical acclaim, though not commercial success. As a result, the sextet went away to work on the second release, blending their folk tinged sound with pop sensibility.
The music is as much for their own pleasure as it is to please the masses.
Luckily for Petter & The Pix folk is in. With Mumford & Sons in favour, Good As Gold slides nicely into their territory without becoming intrusive. With echoes of Arcade Fire in equal measure, Petter & The Pix have created their own niche in the field of fiery folk. Lead single “Never Never” ensures that the indie kids will be pleased, with its stomping delivery and sing-along sensibility. But those of a sensitive disposition are also in for a treat. “Sit Down With Me” is so delicately delivered that you can also break it. Other highlights include the soothing toe-tapper “Good As Gold” and the summer afternoon breeze of “Stuck In Between”.
With Petter’s smokily emotional delivery often veering towards Ray LaMontagne territory, Good As Gold appears effortless. Whilst its unassuming nature seals its universal appeal. Petter & The Pix sound as if the music is as much for their own pleasure as it is to please the masses. There are no blatant attempts at creating a major radio hit, even if many of their songs are perfectly suited to the arena. In stark contrast to his commercially viable sibling, Petter appears to be happy making music for music’s sake, much to the benefit of the listener. Good As Gold is even better than title promises.