!(feature_c)http://relayer.s3.amazonaws.com/articles/spreads/5188f2ba3c6c720002000354.jpg!Spin London, The Urban Cycle Show, debuted over the early May bank holiday weekend at The Old Truman Brewery. One hundred percent independent, it was a three-day event for cycling enthusiasts already using two pedals as their preferred mode of transport, and knowledgeable brand ambassadors there to help if you wanted to get on your bike.
There were five distinct areas to explore over two floors of the space. Down Cycle Alley, a shiny lilac sci-fi creation of carbon and steel from Festka captured the imagination. But the great thing about Spin was the wealth of aesthetics catered for, so if traditional craftsmanship was more your thing, there were classic bikes from Avenue and Moss.
!(feature_l)http://relayer.s3.amazonaws.com/articles/spreads/5188f36e3c6c720002000357.jpg!In the Bike Hall, the emphasis was on urban cycling. Just as the mountain bike was designed for mountains, so the Tokyo bike was designed for Tokyo, and London-based Wren exhibited beautifully made machines for the city cyclist. The area also featured stalls by the London Cycle Campaign (LCC), who work to improve cycling conditions on the road, and Pedal Pod storage solutions.
Artists in the Makers Lounge had some great pieces to adorn your walls. Illustrator Rebecca Jay Kay offered maxims such as “Great minds ride a bike”, while Antony Oram’s obsession with type led to designing screen prints especially of the bike themed variety.
As one of artist Rebecca J Kay’s prints wisely said, “Coffee helps the wheels go round”.
Time for a pit stop in the Assembly bar to check out art from Bicycle Taxidermy (why part with your favourite handle bars when no longer roadworthy? Have them mounted!) whilst listening to the tunes of the resident DJs.
!(feature_r)http://relayer.s3.amazonaws.com/articles/spreads/5188f3133c6c720002000355.jpg!Refreshed, it was then it was on to the Fashion Forum, where you could find a classic cycling jersey at Hackney GT, or some great handcrafted bags that worked on and off road from Blind Chic. Another pit stop and a coffee from Berlin based Standert Cafe and Bike Shop, I ended my Spin London journey with a short film in the pedal powered cycle cinema. As one of artist Rebecca J Kay’s prints wisely said, “Coffee helps the wheels go round”.
_To find out more about any of the companies that took part in the festival check out www.spinldn.com